Alfa Romeo “Rediscover”
Details
When the world shut down in 2020, we asked ourselves: what do we miss most? Freedom. Movement. Discovery. This film celebrates Alfa Romeo's 110 years of Italian passion by following the Stelvio as it carves through untouched desert landscapes. We aimed to awaken that universal longing we all felt when the world went inside, the desire to break free and rediscover ourselves in nature. The car becomes more than a vehicle; it's a paintbrush on nature's canvas, reminding viewers of the joy of the open road that's been part of Alfa's DNA for over a century
AGENCY

FCA

Role

Directing

Cinematography

Pre-Production

Production

Post Production

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