About

Unearthing human stories, one frame at a time.

HOW WE WORK

At Radial, our vision is to create compelling films that ripple outwards and leave a lasting mark on the world. "Radial" refers to rays like the sun extending outward from a common center. We’re focused on narratives that diverge from the norm, branching out in different directions, exploring various themes and unique perspectives but from a common human core.
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Our mission is to make films that are both visually groundbreaking and resonate on a deep human level. We achieve this through careful planning and finding inspiration in unexpected places, always remaining open to the unplanned moments on set that often enrich and deepen our vision. At Radial, we're driven by the belief that authentic storytelling matters more today than ever, that a well-told story can cast a light in the shadows and inspire meaningful change in the communities around us.

Peter Borrud is a Director/Cinematographer who founded Radial Films with a passion to tell stories of resilience and overcoming through immersive visual storytelling. His approach combines technical expertise with an authentic sensitivity to human experience, creating moments on film that strike a chord through their honesty and subtlety.
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His journey began in Minnesota, where he directed his first feature film before the age of 18 (while surviving the blizzards up north). After completing film studies at Biola University in Southern California, his distinctive visual style has led to award-winning work, including a film screened at the Sundance Film Festival. When not behind the camera, he can be found hiking trails, training for triathlons, immersed in a book with matcha in hand, or exploring the world with his wife and children.

We brought Peter and his team at Radial Films into Saatchi LA on a budget-conscious project. They delivered amazing work and were able to accommodate changes in the production location and schedule while still delivering a solid product. Peter is an incredible talent and has a "can-do" personality, making him a sheer delight to work with.

Saatchi & Saatchi

Peter and his team at Radial have worked on our company’s biggest video projects as a director and cinematographer. They are our go to for all things video. What sets him apart is that he’s always looking for ways to take the footage and story from good to great. He'll put in the extra time and effort to capture the most amazing shots. Most recently, they shot a series of customer testimonials for us that we aired as TV commercials. Peter and his team were responsible for managing crew, shooting, and interviewing our clients in 4 different locations over the course of a week. Despite the hectic schedule and travel, Peter did an amazing job capturing our clients’ stories. He was incredibly thorough with the interview and ensured that he hit every talking point we asked for. As an editor, I feel like he always gives me plenty to work with because he directs with post-production in mind. I always appreciate his attention to detail and his willingness to go above and beyond for us.

orchard

Peter is one of the most talented and well rounded men I have worked with. Not only is he great at directing, he thoroughly understands all aspects of his work. Peter's team at Radial works hard to deliver on his deadlines and always produces top level work. The projects they have produced and been a part of speak for themselves.

robert frederick

Peter is a talented Director and storyteller. His production company Radial created several videos for us to tell our brand and product story. His team was able to bring out the personalities of the cast as well as create a cinematic story. He gets what you’re trying to achieve and over-delivered in quality and cost expectations. He is a pleasure to work with and I highly recommend him for any video production.

prolon

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